Bayern Munich has achieved great success in the Korean market with the “Kim Min-jae effect.” According to a report by German media TZ on the 6th, Bayern Munich Chief Financial Officer Michael Diderich said at a recent press conference, “We had high expectations for this tour in Korea, but we exceeded those expectations.”
In particular, the team achieved remarkable results in uniform sales. “The number of uniforms sold in Korea over the past four weeks exceeded the total sales of last season,” said CFO Diederich. “The tour was the most successful in terms of products and goods.”
It was Bayern Munich’s first visit to Korea in 124 years. During the short five-day visit, the club hosted a variety of events including friendly matches and fan meetings with Tottenham Hotspur (England). TZ reported, “Center back Kim Min-jae played a big role in the club’s marketing. He is treated as a national hero in his home country of Korea.”
Coach Bang Sang Kompany expressed his surprise, saying, “When I went out on the streets, I had never received so much attention.” “Koreans have been incredibly friendly. They recognized me and sent me messages of support in English,” Matisse Tel said, expressing emotion. 먹튀검증
“It was such a good time that I almost left with tears in my eyes,” CFO Diderich said, expressing deep appreciation for his visit to South Korea.
Bayern Munich drew attention by installing a large advertising banner featuring Kim Min-jae, Manuel Neuer and Thomas Muller in downtown Seoul during their visit to Korea. The club also hosted an event that invited more than 300 fans from Southeast Asia, including Korea.